I help people learn through sensibly-crafted learning experiences.

Learn about Thomas Lai


Learning is most effective when you engage the mind as well as the heart. Designing such experiences requires taking a holistic approach to examine the various factors that may influence how learners perceive new ideas, feel about the situation and perform new behaviours. The final result should be relevant, elegant and sustainable.

Learn about my approach


Instructional Design

Taking a human-centred approach, I design learning experiences and content to support the acquisition, integration and application of new knowledge and skills. Examples include online courses, elearning simulations, job aids, resources, curriculum development and more.

Information Design

One of the best ways to clarify a complex process is to map it out visually. Visualizing data can allow the audience to discover obscure patterns and relationships. Examples include infographics, process maps, diagrams and information architecture.


Writing about a particular subject that requires direction, instruction, or explanation doesn’t have to be dry and boring. While it’s most important that the writing is clear, concise and well-structured, it can also stir the heart and inspire the audience. One way to do that is through storytelling.

Visual Design Strategies

It not just about making things look pretty. Well-designed graphics support comprehension and help create a better user experience. They also impact how people feel about the information and your organization. This involves setting the right tone and aligning with the brand identity.


They say pictures are worth a thousand words. But pictures can also communicate what cannot be expressed in words. I’m also game for doing a fun doodle that just makes people smile.

Selected Works


Finding Numinosity

Modern man does not understand how much his “rationalism” (which has destroyed his capacity to respond to numinous symbols and ideas) has put him at the mercy of the psychic “underworld.” He…

A Return Home

High on a hill, below the perilous skies, a fury sweeps through the woods. Like a flame in the darkness, my shelter perseveres. Will we last through the night? In early September,…

Culture Matters

People make up the backbone of every organization. Products and services do not make themselves, nor do they evolve on their own. It is the people that make those things happen when…

Let’s work together

Have a project in mind? Get in touch.

Helping people learn through sensibly-crafted learning experiences

© 2019 Senso