Swegon on Tour

Design for a mobile product show

Client: Swegon North America
Services: Art Direction and Design

Swegon on Tour is a marketing campaign created to promote the value of Swegon solutions to the company’s reps and customer network in order to generate more sales opportunities. The instrument of this campaign is the Swegon on Tour van. Fitted with a functioning Swegon air handling unit and chilled beam system, the van travels throughout the United States, stopping at various customer locations to hold product demonstrations. For the van wrap, we chose to employ an eye-catching illustration that showcases some of the buildings for which the company had provided their solutions. The expansive azure sky and picturesque urban landscape convey the company’s emphasis on comfort and green design. Bold and contemporary, Swegon’s new van helps to distinguish the company as an innovator in the HVAC industry.